Latest articles from Top Internet Goods (http://www.topinternetgoods.com) http://www.topinternetgoods.com 2012-02-08T06:08:10+01:00 text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/writing-web-pages-get-a10.html When writing pages for ecommerce sites, be sure you don't 'ramble'. That is to say, don't waste words and time on information that is not directly relevant and helpful to your visitors. Here's why... text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/set-yourself-apart-from-a9.html There is a balance to every great web page. On the one hand, you have to be relevant to your visitors' needs. You have to show them what they expect. On the other hand, you need to show some character...you need to surprise your visitors and set yourself apart from the ordinary. Here's how to achieve that balance... text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/tell-site-visitors-what-a8.html E-commerce sites live or die by the actions taken by visitors. If people don't click forward from your home page, you have failed. If they don't click forward from a second to third level page, you have failed. How do you get more people clicking? You tell them what to do. text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/web-users-crave-familiarity-a7.html For any first time visitor, your site is a mystery. Before they can find what they want, they first have to figure out how your site 'works'. You can help by making major elements of your site design, architecture and copy familiar to them. text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/the-art-of-being-a6.html The web is a uniquely personal medium. In fact, it is the most personal of all the mass media. But very few web sites carry a personal voice. How come? By 'being there' and engaging readers with a genuine, personal tone of voice, you will increase your visitors' level of confidence and trust, and increase their sense of loyalty to your site. text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/your-readers-are-publishers-a5.html We tend to forget that our readers are content creators too - through forums, newsletters, bulletin boards, blogs, wikis and more. So why not take advantage of their knowledge and expertise? Why not invite your site visitors to send in content contributions you can use on your site? It makes sense in lots of ways... text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/get-out-of-the-a4.html Sometime we create great text for our web site pages, and then overwhelm it with images and design restrictions. Keep in mind, unlike print, on the web people look at the text first. So make sure your design supports your text, and doesn't get in the way of it. text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/intranet-project-rad-a3.html What is the difference between RAD and Waterfall methodologies and which should I use for my intranet portal project? Find your answers here - or at least - the right questions! text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/intranet-project-names-a2.html Need some ideas on how to name your Intranet project? This short article explores the possible options, including the direct, conceptual and abstract. text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/intranet-portal-business-a1.html How can I make the business case for an Intranet, or Corporate, Portal? What benefits can I include to establish a decent Return on Investment (ROI)? This article contains some ideas and strategies that might help.