Latest articles from Top Internet Goods (http://www.topinternetgoods.com) http://www.topinternetgoods.com 2012-05-28T07:28:16+01:00 text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/your-site-is-all-a11.html Writing for the Web is very different from writing for other media, in many ways. However, don't let that blind you to some core similarities between writing ecommerce sites and writing direct mail packages.