Latest articles from Top Internet Goods (http://www.topinternetgoods.com) http://www.topinternetgoods.com 2012-05-28T07:22:31+01:00 text/html 2008-07-09T22:50:04+01:00 http://www.topinternetgoods.com http://www.topinternetgoods.com/say-something-worth-talking-a112.html The biggest error we make with e-commerce sites is when we get the fundamentals wrong, when we misunderstand the real opportunities the web offers. For example, if you want to tap into the viral nature of the web, you absolutely have to SAY SOMETHING WORTH TALKING ABOUT.